Tumblr, a social media site purchased by Yahoo last year for just over one billion dollars, has set the goal of becoming a nine-figure revenue business by the end of 2015. To achieve this goal, the site hopes to harness a new video player that was unveiled for the site last week. The new player…
Madadsmedia’s latest blog post. Over the course of the last six straight quarters, Facebook has measured a large portion of its success to their mobile app and advertisements, despite expressed concerns three years ago that the company would never earn revenue from mobile means, according to an article recently completed by Ad Age. The concerns…
Madadsmedia’s latest blog post. While Apple loyalists continue to gush over the release of the enlarged iPhone 6, the company is already making moves to progress itself further in future technology trends. According to an article recently completed by Ad Age, the iPhone 6 is certainly intriguing, but it is not the item to watch…
Recently, the Interactive Advertising Bureau, otherwise known as the IAB, announced their nominees for their tenth annual IAB MIXX Awards. The awards focus on one hundred and twenty campaigns in advertising, all of which are believed to represent innovation, imagination and results drawn directly from specific ads and brands. To decide who would receive nominations…
Madadsmedia’s latest blog post. Until recently, there was no tool that allowed corporations to measure the advantages and disadvantages to shifting the funds allocated towards advertising around to appeal to other platforms outside of television. Fortunately, according to a recent article completed by Advertising Age, a new calculator has been created that will allow businesses…
UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast. Mobile ad spend is expected to grow by 96% this year to £2.02bn in the UK, just a shade behind the £2.06bn forecast to be spent on…
With the World Cup kick-off in Brazil just days away, broadcasters are making final preparations for the quadrennial, global TV sports jamboree, but in an increasingly mobile and social world the marketing battle is going digital. Traditional media sectors including TV and radio are predicted to enjoy their usual advertising revenue bounce. However, the real…
Madadsmedia’s latest blog post. Google, the largest single ad-seller in the world, is looking to the future of marketing, particularly in terms of their introductions to the wearable market. According to an article completed by Ad Age, earlier this year, individuals close to Google wouldn’t comment on the potential for ads in their pieces of…
Facebook is making a big play to gather data anyway they can. Take a look at the recent development that may have you sharing what show you’re watching just by sitting next to your phone. By Cotton Delo. Published on May 21, 2014 Facebook wants you to post about TV so much that it will now start writing…
Forbe’s recently published and article that analogizes advertising and photography. In this article, Matthijs Keij draws lines between the power of manipulation that master photographers and great advertisers possess. Advertising today is similar to the art of photography. Master photographers manipulate light, use different filters, and employ tricks and tools to make us focus on one thing within…
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