When she started her career at Microsoft, Liz Hamren never quite thought she’d be the marketing authority she is today. She got her start on the product side of Microsoft, but moved to product management at a handheld computer startup. When she arrived at this company, she realized no one was capable of running marketing—no…

Without question, social media matters when it comes to promoting your website and reaching across the web to find new leads. Knowing and becoming an expert in the basics will help you take advantage of these platforms. These are the best places to tell the story about your product, brand or service. The more information…

In an article recently completed for Ad Age, Mollie Spillman argues that history is in the course of repeating itself, but not in the negative connotations with which that term is typically applied. Throughout history, leaps have been made forward with automated techniques that allow employees and employers to work smarter, not harder. Several key…

We are all guilty of spending countless hours on our favorite social media profiles, but do we consider how much money these profiles are earning from our activity? In fact, you are making social media profiles such as Facebook money by even so much as scrolling through your wall posts or through your friends’ photos.…