Tumblr, a social media site purchased by Yahoo last year for just over one billion dollars, has set the goal of becoming a nine-figure revenue business by the end of 2015. To achieve this goal, the site hopes to harness a new video player that was unveiled for the site last week. The new player…
Recently, the Interactive Advertising Bureau, otherwise known as the IAB, announced their nominees for their tenth annual IAB MIXX Awards. The awards focus on one hundred and twenty campaigns in advertising, all of which are believed to represent innovation, imagination and results drawn directly from specific ads and brands. To decide who would receive nominations…
Latest MadAdsMedia post. In a recent article by Michael Leis, a senior VP of social strategy for a digital brand agency, he outlines four important things for a given brand to keep in mind when using a hashtag campaign. These four guidelines are important to think about, because these types of campaigns have shown themselves…
Latest MadAdsMedia post. Grocery shopping apps have long been a must-have item for the average citizen who always seems to forget at least one thing on the run to the grocery store. However, according to a recent article completed by Advertising Age, these apps have further uses and applications beyond reminding the consumer of what…
UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast. Mobile ad spend is expected to grow by 96% this year to £2.02bn in the UK, just a shade behind the £2.06bn forecast to be spent on…
Latest MadAdsMedia post. Although a generation of us still prefers paper over digital alternatives, this is not the case when stacks of catalogs come in the mail from various stores trying to promote their products sell us everything but the kitchen sink. We all get sick of paper especially when its heavy and arrives in…
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